Political ad

There are two effects in political campaign advertising which are informing voters about candidates’ positions and affecting the preferences of the electorate. Voters’ characteristics and the type of ad they are exposed to can affect the voting results.

Political advertising is informative and can reduce information gaps between the most and least aware in society. However, it does not bring large shifts in candidate preference. The informational benefits of political ads can be defined by the attention it creates. The most aware would use information in advertisements as a substitute for other kinds of information seeking, while the least aware would be relatively unmotivated to seek out new information. 

Augmented Reality

Augmented Reality (AR),a term that comes with a field of computer research which deals with the combination of real world and computer generated data.  Sounds, graphics, smells and feedback have been added in augmented reality just like the natural world exists. The development of augmented reality has been changing the way people see the world. With using the augmented reality display, users are able to know more about the field of view by getting graphics and audios. These elements can be non-stop updated with the movements that the users make.

 Monocle is a hidden augmented reality component in the Yelp application during August 2009. Yelp is a website that is known for reviews of restaurants and other stores. Users just need to shake their smart phone three times to activate Monocle, information of the local store can be displayed which include reviews and rating. This technology provides a speedy convince in people’s daily lives.

 Personally, augmented reality is a great technology to advertise. Consumer can know more about the product by having multi-experience through augmented reality. However, augmented reality seems to be a develop stage which still needs time to enhance. There are several issues about privacy and GPS need to be improved. I believe augmented reality will create a new trend to advertise in the future years.