HSBC ‘Eels’ advertisement
http://www.youtube.com/watch?v=6_WAmt3cMdk
In HSBC advertisement, there is a western person eat with several Chinese. The Chinese order everyone a bowl of eel. The western person doesn’t feel good about the dish, but he finishes the entire dish to show his politeness. In the Western culture, a polite person has to finish all of the food in his dish. However, finishing all the food in the dish means the person wants more in China. Since that, those Chinese misunderstand the western person wants more after finishing his own bowl. At the end, the western person has kept on eating bowls of eels. This advertisement emphasizes on the culture difference in a world-wide business market which shows that HSBC is able to manage the culture difference in communities in the world.
HSBC presents itself as’ the world’s local bank’ in a humor way. According the culture difference in the advertisement, it points out the bank’s understanding and respect for diverse values and the impact of differences between communities of the world. In order to be successful, they choose to adapt the environment in the way they operate. As an audience, the advertisement is eye-catching and memorable. Not like other commercials, HSBC tries to rise up audience’s attention first and bring out their message at the end. The message is clear and simple. It is a successful advertisement.
No comments:
Post a Comment