‘Advergame’,
a term comes with combination of advertisement and video game, which has been a
popular way to promote recently. The purpose of ‘advergame’ is to create
consumers’ attention to the brand and provide information about the content of
the brand to consumers by playing game. This technique
of advertising rises up public’s awareness effectively through internet.
Advertising products in educative and entertaining
way seems right for all companies. Since
it has brought out a huge success, numerous of companies have been using this
method to promote itself. Well-known companies in a global market such as
Pepsi, Coca Cola, Gap, Jack Daniels, Clinique, Reebok, Nike, Honda, Toyota and Gucci
have created innovative game to reach audience internationally.
Nowadays,
consumers tend to spend less time to watch television and more time to browse
internet. It seems that placing advertisement online is another choice to reach
audience. When ‘advergame’ comes up, it not only brings out the awareness to
the public and also creates a platform to let consumers interact with the
brand. This kind of interaction increases
consumers’ opportunities to know more about the product and attract them to
purchase it. Observing to the numerous advergames
appear in the interest, it is no doubt advergame has created a spectacular way
of advertising.
See the interview
of Lyu and cofounder Gaia
Constantino of AdGame.
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