social networking and it’s role in promoting products

Social networking is a service or a platform focuses on building up social networks or social relations among people. Even though social networking can be built up in workplaces and schools, it seems that going online is the most popular opinion in nowadays. By using the internet, numerous of individuals are able to meet others, share their life experience and communicate with others immediately. When it comes to online social networking, people used to go on social sites.  Facebook and Twitter are representative. These social websites function as an online community for internet user.  Users can socialize with others by browsing their profile pages and contacting them.

Since social network creates a worldwide platform to share the message by using multi-media, it is effective to promote a product and let others know about the brand. In these years, companies have been increasing the usage of online advertising by putting their product on social websites. Facebook  used to create fan page for specific product or brand. the fan page provides a community site on the network that can engage and share to the public. By clicking ‘like’ at the page, it can build up the fan base and spread out the product or brand.  Brands can be built a great presence on social networks as there are billions of people browsing at social websites every minute.