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When Western people come to Chinese World

HSBC ‘Eels’ advertisement
http://www.youtube.com/watch?v=6_WAmt3cMdk


 In HSBC advertisement, there is a western person eat with several Chinese. The Chinese order everyone a bowl of eel. The western person doesn’t feel good about the dish, but he finishes the entire dish to show his politeness. In the Western culture, a polite person has to finish all of the food in his dish. However, finishing all the food in the dish means the person wants more in China. Since that, those Chinese misunderstand the western person wants more after finishing his own bowl. At the end, the western person has kept on eating bowls of eels. This advertisement emphasizes on the culture difference in a world-wide business market which shows that HSBC is able to manage the culture difference in communities in the world.

HSBC presents itself as’ the world’s local bank’ in a humor way. According the culture difference in the advertisement, it points out the bank’s understanding and respect for diverse values and the impact of differences between communities of the world. In order to be successful, they choose to adapt the environment in the way they operate. As an audience, the advertisement is eye-catching and memorable. Not like other commercials, HSBC tries to rise up audience’s attention first and bring out their message at the end. The message is clear and simple. It is a successful advertisement.

Political ad

There are two effects in political campaign advertising which are informing voters about candidates’ positions and affecting the preferences of the electorate. Voters’ characteristics and the type of ad they are exposed to can affect the voting results.

Political advertising is informative and can reduce information gaps between the most and least aware in society. However, it does not bring large shifts in candidate preference. The informational benefits of political ads can be defined by the attention it creates. The most aware would use information in advertisements as a substitute for other kinds of information seeking, while the least aware would be relatively unmotivated to seek out new information. 

Augmented Reality

Augmented Reality (AR),a term that comes with a field of computer research which deals with the combination of real world and computer generated data.  Sounds, graphics, smells and feedback have been added in augmented reality just like the natural world exists. The development of augmented reality has been changing the way people see the world. With using the augmented reality display, users are able to know more about the field of view by getting graphics and audios. These elements can be non-stop updated with the movements that the users make.

 Monocle is a hidden augmented reality component in the Yelp application during August 2009. Yelp is a website that is known for reviews of restaurants and other stores. Users just need to shake their smart phone three times to activate Monocle, information of the local store can be displayed which include reviews and rating. This technology provides a speedy convince in people’s daily lives.

 Personally, augmented reality is a great technology to advertise. Consumer can know more about the product by having multi-experience through augmented reality. However, augmented reality seems to be a develop stage which still needs time to enhance. There are several issues about privacy and GPS need to be improved. I believe augmented reality will create a new trend to advertise in the future years.  

social networking and it’s role in promoting products

Social networking is a service or a platform focuses on building up social networks or social relations among people. Even though social networking can be built up in workplaces and schools, it seems that going online is the most popular opinion in nowadays. By using the internet, numerous of individuals are able to meet others, share their life experience and communicate with others immediately. When it comes to online social networking, people used to go on social sites.  Facebook and Twitter are representative. These social websites function as an online community for internet user.  Users can socialize with others by browsing their profile pages and contacting them.

Since social network creates a worldwide platform to share the message by using multi-media, it is effective to promote a product and let others know about the brand. In these years, companies have been increasing the usage of online advertising by putting their product on social websites. Facebook  used to create fan page for specific product or brand. the fan page provides a community site on the network that can engage and share to the public. By clicking ‘like’ at the page, it can build up the fan base and spread out the product or brand.  Brands can be built a great presence on social networks as there are billions of people browsing at social websites every minute. 

Advergames

 

‘Advergame’, a term comes with combination of advertisement and video game, which has been a popular way to promote recently. The purpose of ‘advergame’ is to create consumers’ attention to the brand and provide information about the content of the brand to consumers by playing game. This technique of advertising rises up public’s awareness effectively through internet.

 Advertising products in educative and entertaining way seems right for all companies.  Since it has brought out a huge success, numerous of companies have been using this method to promote itself. Well-known companies in a global market such as Pepsi, Coca Cola, Gap, Jack Daniels, Clinique, Reebok, Nike, Honda, Toyota and Gucci have created innovative game to reach audience internationally.

Nowadays, consumers tend to spend less time to watch television and more time to browse internet. It seems that placing advertisement online is another choice to reach audience. When ‘advergame’ comes up, it not only brings out the awareness to the public and also creates a platform to let consumers interact with the brand.  This kind of interaction increases consumers’ opportunities to know more about the product and attract them to purchase it.  Observing to the numerous advergames appear in the interest, it is no doubt advergame has created a spectacular way of advertising.  

See the interview of Lyu and cofounder Gaia Constantino of AdGame.

http://www.youtube.com/watch?v=TDEBkag6YR4&feature=player_embedded#!